How can a small local business with no marketing budget use...

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Place

Price

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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Processes

Everyone says the pet population is out of control. Everyone says you MUST spay or neuter your pets. No one wants to talk about how its almost $1,000 to spay or neuter a pet. Why is it so expensive if its so necessary? Animal shelters do it for free.

Good marketing is doing this well.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Product

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People

Perception

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Xbox sale round-up June 24, 2025 - DLC - TrueAchievements

How can a small local business with no marketing budget use social media to attract more customers?

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